Roles: Creative/Art Direction, Design, Illustration
Newmar Model Year Creative
This large creative project encompassed a comprehensive scope, beginning with a meticulous photoshoot, brochure creation, website imagery, and digital and social executions. Art direction played a crucial role in guiding the design elements that were utilized across all facets. I started by creating an aesthetic for each coach (13). Once specific imagery, props, and logos were established, the design was harmonized to deliver a cohesive and captivating Model Year Creative.